Primary first
Use regulators, registries, full trial publications, official sponsor records, and named-lab reports whenever available.
Operating policy · draft for public review
Proof is a process.
The brand earns trust by showing what is known, what is claimed, what was tested, who paid, and what remains unresolved.
Evidence
Every load-bearing claim gets a lane.
Clinical evidence, regulatory status, seller claims, COAs, independent tests, personal observations, and business assumptions are recorded separately. One lane never silently proves another.
Quote precisely
Preserve population, method, timeframe, comparator, status, date, and limitations.
Mark uncertainty
Use verified, unverified, failed, inconclusive, contradicted, stale, and not applicable rather than forcing yes/no certainty.
Testing
Sample-specific, not seller-wide.
- Record who selected and purchased the sample.
- Preserve sealed-unit condition, batch/lot, dates, custody transfers, and lab receipt.
- Record the exact tests and methods requested.
- Publish the report ID and limitations when permission and privacy allow.
- Never call a seller “safe,” “approved,” or comprehensively “vetted” from one result.
Money
Disclosure sits beside the claim.
Affiliate links, sponsor relationships, discounts, free products, paid testing, and paid placement must be disclosed where they can affect interpretation, not hidden in a general footer. Paid ranking placement is not accepted.
Corrections
Keep the trail visible.
Material corrections should state what changed, why, the new source, and the correction date. Contradictory primary sources remain visible until resolved.
Boundaries
What this project does not provide.
No medical advice, individualized treatment, dosing instructions, protocol coaching, safety guarantees, purchasing directions, or vendor endorsements. No account or email data is collected until a provider-specific privacy and retention policy is implemented.